B2B Marketing & Strategy

Experienced Marketing Consultant offering bespoke packages to high growth tech companies.
I've spent over nearly 10 years working in the retail and eCommerce technology sector in a variety of marketing roles: Content Marketing, Press and Analyst Relations, Demand Generation, Digital Marketing, Product Marketing and Event Management.
Experienced working with startups and small businesses as well as large multinationals.

About Me

I'm Laura, I help businesses when they need additional marketing support or entry strategy into a new markets, verticals or to provide training and support to marketing team members.
I'm creative, experimental and always full of ideas which I pair with a strong focus on measurement, ROI and company strategy - I have a number of tried and tested tactics to increase sales, generate interest and ensure customer satisfaction. 
When I'm not writing about retail and tech I like to support a number of fitness & wellbeing businesses and charities with their marketing and strategy. And I love to spend time with my amazing little toddler and partner which mainly involves strategies to remove play doh from my hair!

TechCompanies I've Worked With

What I've Worked On

500+

Press Coverage

100+

Blog Posts

50+

Content Assets

25+

Events

What I Offer

Content Creation

eBooks, reports, blogs, tipsheets, infographics, video scripts, website content, localise for regions plus content planning and measurement.

Press & Analyst Relations

PR plans, media outreach, byline/press release production, agency on-boarding & management, tracking & measurement, Forrester & Gartner engagement, strategy and outreach.

Social Media Marketing

Create social calendars, manage social schedule, write organic and paid content, measure engagement and tracking.

Product Marketing

Sales enablement, competitive intelligence, TAM, personas, product overviews, manage product release communication, website content and explainer videos.

Account Based Marketing & Demand Gen

Campaign planning, content syndication, broad base account plans and ABM campaign plans. Manage email marketing. 

Training, Tools & Strategy Planning

Campaign templates, marketing budget and planning, define measurement, staff training.

Event Management

Manage/setup internal conferences, manage external trade shows, host strategic advisory boards and networking dinners.

Brand & Consumer Research

Consumer studies and surveys, customer feedback, brand perception audits, industry benchmarking.

Sample Projects

Campaigns

  Ideation:Creating messaging, strategy, performance.

  Assets:Infographics, eBooks, webinars etc.

  Promotion:PR, blogs, social media, video, email.

  Enablement:Internal training, sales enablement, data bank.

Event Management

  Strategy and Planning: Creating event brand, organising event team, securing venue, budgeting.

  Speakers and Sponsors: Creating sponsor packages, selling packages, managing contracts, securing speakers, writing presentation decks, coordinating with speakers, rehearsals, organising on the day.

  Registration and Experience: Managing process, organising badges, ensuring an amazing delegate experience.

  Media: Managing photographers and video crews, creating welcome videos, highlight videos, vox pops, customer testimonials, creating awards ceremony.

  .... and of course tasting the food and wine.. for quality purposes!

....sometimes the most impactful projects are those you can't publish or keep a framed copy of... they are the ones where you fix a broken process, mentor a new member of staff, improve team morale or train the sales team in something super useful! I do lots of these projects too, but they don't look as fancy on the site!

Tools and Certificates

I'm confident using a range of mar tech platforms, it's nigh on impossible to build an exhaustive list but here are some of those I use most frequently!

Testimonials

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