B2B Marketing & Strategy
Experienced Marketing Consultant offering bespoke packages to high growth tech companies.
I've spent over nearly 10 years working in the retail and eCommerce technology sector in a variety of marketing roles: Content Marketing, Press and Analyst Relations, Demand Generation, Digital Marketing, Product Marketing and Event Management.
Experienced working with startups and small businesses as well as large multinationals.
I'm Laura, I help businesses when they need additional marketing support or entry strategy into a new markets, verticals or to provide training and support to marketing team members.
I'm creative, experimental and always full of ideas which I pair with a strong focus on measurement, ROI and company strategy - I have a number of tried and tested tactics to increase sales, generate interest and ensure customer satisfaction.
When I'm not writing about retail and tech I like to support a number of fitness & wellbeing businesses and charities with their marketing and strategy. And I love to spend time with my amazing little toddler and partner which mainly involves strategies to remove play doh from my hair!
TechCompanies I've Worked With
What I've Worked On
What I Offer
eBooks, reports, blogs, tipsheets, infographics, video scripts, website content, localise for regions plus content planning and measurement.
Press & Analyst Relations
PR plans, media outreach, byline/press release production, agency on-boarding & management, tracking & measurement, Forrester & Gartner engagement, strategy and outreach.
Social Media Marketing
Create social calendars, manage social schedule, write organic and paid content, measure engagement and tracking.
Sales enablement, competitive intelligence, TAM, personas, product overviews, manage product release communication, website content and explainer videos.
Account Based Marketing & Demand Gen
Campaign planning, content syndication, broad base account plans and ABM campaign plans. Manage email marketing.
Training, Tools & Strategy Planning
Campaign templates, marketing budget and planning, define measurement, staff training.
Manage/setup internal conferences, manage external trade shows, host strategic advisory boards and networking dinners.
Brand & Consumer Research
Consumer studies and surveys, customer feedback, brand perception audits, industry benchmarking.
Ideation:Creating messaging, strategy, performance.
Assets:Infographics, eBooks, webinars etc.
Promotion:PR, blogs, social media, video, email.
Enablement:Internal training, sales enablement, data bank.
Strategy and Planning: Creating event brand, organising event team, securing venue, budgeting.
Speakers and Sponsors: Creating sponsor packages, selling packages, managing contracts, securing speakers, writing presentation decks, coordinating with speakers, rehearsals, organising on the day.
Registration and Experience: Managing process, organising badges, ensuring an amazing delegate experience.
Media: Managing photographers and video crews, creating welcome videos, highlight videos, vox pops, customer testimonials, creating awards ceremony.
.... and of course tasting the food and wine.. for quality purposes!